MOBY - Living lab e-micromobility
Investigating how to sustainably integrate e-micromobility into existing mobility systems with focus on synergies with PT, cities, safety regulations and technology, and business model.
In the MOBY project (within EIT Urban Mobility research), we have analysed existing service providers’ business models for shared micro-mobility (primarily electric kick-scooters) in Stockholm, Tel Aviv, Barcelona and Munich. It was observed that the providers operate under three distinctive different city policy regimes (liberal, opportunistic-exploitive, and protective-conservative) with respect to the coexistence with public transport. Furthermore, it was found that these regimes affect the providers’ business models and strategies but were all driven by the venture capital market. Many of the scooter providers still experiment with different kinds of pricing models, number of scooters, scooter designs, and collaborations with various types of actors in order to expand their value propositions and service offers. Services such as teleoperations and data-driven intelligence that provide improved vehicle utilization and unit economics via supply-demand balancing and dynamic pricing at the operational level are on the rise and are expected to disrupt the market.
- User surveys, stakeholder interviews
- Desk studies, analysis and synthesis focusing on conditions, use cases and constraints, best practices for PT-integration
- Qualitative and quantitative business models
- Safety aspects
- City road maps