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MOBY - Living lab e-micromobility

Investigating how to sustainably integrate e-micromobility into existing mobility systems with focus on synergies with PT, cities, safety regulations and technology, and business model.


ITRL Contact:  Gyözö Gidofalvi

Program: Mobility of People

Time period: n/a

Partners: Munich, Tel Aviv, KTH, BME, Technical Univ. of Catalonia, Technion, TUM, UnternehmerTUM, Fraunhofer, i2cat foundation, SEAT

In the MOBY project (within EIT Urban Mobility research), we have analysed existing service providers’ business models for shared micro-mobility (primarily electric kick-scooters) in Stockholm, Tel Aviv, Barcelona and Munich. It was observed that the providers operate under three distinctive different city policy regimes (liberal, opportunistic-exploitive, and protective-conservative) with respect to the coexistence with public transport. Furthermore, it was found that these regimes affect the providers’ business models and strategies but were all driven by the venture capital market. Many of the scooter providers still experiment with different kinds of pricing models, number of scooters, scooter designs, and collaborations with various types of actors in order to expand their value propositions and service offers. Services such as teleoperations and data-driven intelligence that provide improved vehicle utilization and unit economics via supply-demand balancing and dynamic pricing at the operational level are on the rise and are expected to disrupt the market.


  • User surveys, stakeholder interviews
  • Desk studies, analysis and synthesis focusing on conditions, use cases and constraints, best practices for PT-integration
  • Qualitative and quantitative business models
  • Safety aspects
  • City road maps


More results and documents can be found on EIT Urban Mobility's website 

Belongs to: Integrated Transport Research Lab (ITRL)
Last changed: Jun 18, 2021
ABE Södertörn
Automated Vehicle Traffic Control Tower: Phase 1
Automated Vehicle Traffic Control Tower: Phase 2
Elbilslandet 2.0
Electrification of the Handling of Building Material in the City
Electric Road Systems Engineering Toolbox (ERSET)
Electrified transport in South Stockholm
Future Scenarios for the Digitalised Road Freight Transport Landscape
Future Scenarios for the Development of Self-driving Vehicles in Sweden
Inductive bus-stop charging Södertälje
InterCityLog2 - Minimize transport work with cross-border collaboration
KOMPIS - Combined Mobility as a Service in Sweden
KTH Mobility Pool
Mistra SAMS Living Lab 2
MMiB Modern Mobility in Barkarby
MOBY - Living lab e-micromobility
PREDICT - Predictive Consolidated Transportation
Prerequisites for electric 98-ton vehicle combination
Research Concept Vehicle model E
RENO - Route Based ERS Network Optimization
Resilient E2E
RingRoad Logistics
Self-driving vehicles and public transport – opportunities and barriers
Smart Mobility Needs Smart Governance
Sustainable Mobility Services Södertälje
SUSTEV - Towards a sustainable use of electric vehicles
System Level Impacts of AED for Long-term Transport Planning
System Level Impacts of Self-driving Vehicles
Test Site Stockholm
Uptime for AV
VMaRS - Values of MaaS Based on Representative Scenarios
ZEUS - Zero Emission off peak Urban distributionS