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Drive Sweden Business Model Lab

Automated connected vehicles and mobility services have the potential to create new business opportunities within the transport sector. Conversely, developments in these fields pressurize current business models and open the door for radical changes and the entry of new actors.


ITRL Contact:  Adam Uhrdin

Time Period: 2021-02-08 - 2022-02-08

Funded by: Drive Sweden

Partners: Applied Autonomy, Bring, DHL, Einride, Elonroad, Freelway, Luvly, Ragn-Sells, Scania, Sustainable Innovation, Transdev, Univrses

Whilst continuous technological improvements in the sector address many of the current challenges, business models remain a bottleneck, not keeping pace with innovation. The growth of new services could entail the creation of new roles, the involvement of new actors, and changes in the current value chain. However without addressing the challenges mentioned above, the transition to future transport systems will be difficult.

Drive Sweden business model lab focuses on these challenges and aims to accelerate the implementation and use of connected, cooperative and automated mobility by identifying and tackling bottlenecks connected to business models. The lab acts as an incubator in which large international organizations & SMEs can explore business models and work towards bridging the gap between innovations and the market.

The business model lab runs workshops within four distinct themes per year tackling verified business problems that has been identified together with the lab members. These workshops generate concrete innovation projects to collaboratively tackle these business related challenges.

The project is led by KTH ITRL.