Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS)
Time: Tue 2020-11-17 08.30 - 09.30
Lecturer: Mia Xiaoyun Zhao
To reach the full potential of Mobility as a Service (MaaS), especially its projected positive environmental impacts, the barriers to development and implementation processes must be identified. However, studies identifying such MaaS barriers are rare. Following an interdisciplinary approach, this paper aims to bridge this gap by adding knowledge on barriers to MaaS development and implementation using four perspectives (service design, business model, user travel attitude and behavior, and system impacts). Following a systems thinking approach, the barriers are investigated at three levels (individual, organizational and societal) to show their relationships. This paper investigates a specific type of MaaS, namely Corporate Mobility as a Service (CMaaS). The results obtained by investigating a large-scale CMaaS pilot provide implications of general barriers to MaaS development and implementation. The findings presented in this seminar provide knowledge and guidance to MaaS stakeholders.
Mia Xiaoyun Zhao is a senior researcher at ITRL with a background in transport system analysis, ans is currently involved in various projects at ITRL.
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